Tuesday, September 2, 2014

How to promote Your Novel--one simple idea from the reluctant promoter

First my disclaimer—I’m a reluctant promoter. I try now and then, but I struggle with that part of being a writer. So I’m inexperienced. But I have been reading up on it a little, trying to know more.  One thing I keep reading is that writers have the opportunity to connect directly with readers, thanks to social media, in ways they never could before. So although the gatekeepers and influencers are still important, there seems to be a lot of potential to let readers know about your work without going through the middleman or woman. The problem is how do you make that connection?

There’s a much-quoted line from Cory Doctorow, author of Little Brother and co-editor of Boing Boing, “The problem for most artists isn’t piracy, it’s obscurity.” Yeah, that is a problem. I kind of have that problem. His point is a good one, I think-- you should give away as much content as you can because the worry shouldn’t be that you’ll give away too much; the worry should be that no one will read what you give-away or what you or your publisher sells.

Of course Amazon and now publishers give away the first few chapters of books to try to get readers interested.  The SAMPLE has been around for a while and I’m a big fan of it. I usually read the sample of a novel before I buy it even if friends have recommended the novel.  But the SAMPLE—in most cases-- isn’t available until around publication.  It made me think that it would be nice if that kind of experience or an experience like that could be available before the book was published.

So my idea is pretty simple (it may have been done before but I haven’t seen it anywhere). You give away a short version of your novel before it’s published. What I did was make a 2-minute novel that is something that a reader can read in less time than it would take to listen to a song. I took select lines from my novel that comes out on Feb.10, 2015 --Utopia, Iowa-- from the beginning to the end. I posted it to my website. Here it is if you want to take a look at the post: http://brianyansky.com/2-minuteUtopia.html

I was careful not to give away the secrets of the story, of course. I picked lines that I thought were interesting or funny or revealed a little character or plot. I wanted it to be fun and short. More than anything I wanted to give a feel for the novel so that if someone read the 2-minute version and liked it, they might be interested in the full 300+ page version when comes out many months from now.

So here are some reasons I think this is a good idea and something you might try with your novel:
*It’s easy to do.
*It’s kind of fun.
*It’s basically free.
*You have something you can show readers before publication.
* The 2 minute version will remain on my website through publication so it isn’t a one-shot promotion deal. I did put it out there when I got my book cover but I can keep referring people to it as time moves closer to the pub. date and I do other promotions.

Will it help? Who knows?  But as a reluctant promoter I’m all about small steps; if it makes even a few readers aware of and interested in Utopia, Iowa, I’m happy. 

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